Valokuitunen had a marketing lead already filming content in-house – what was missing was the time to edit it and the outside perspective to push the concepts further. We took over editing and helped steer the content away from the technical side of fiber optics and into something people actually care about – the internet, the things it enables, and the humans behind the cables. For employer brand, we built challenges and games between Valokuitunen's own people, where the laughs do the talking. The result: increased organic reach, stronger engagement and a more approachable employer image. The best performing videos on the account are the ones we've helped create. Communication had been the client's sore point with a previous agency. With us, it isn't.