Clarion came to us with several needs at once: a recruitment film for the careers page, a video introducing the airport hotel's workspaces and meeting facilities to international companies, and short-form content for social – the breakfast spread, a skyroom bartender at work, the restaurant at its best. Different audiences, different uses, one brand to stay true to. We studied Clarion's existing content and mapped the purpose of each video against the people it needed to reach. The longer films were built calm and straightforward, so a viewer can picture themselves in the role – as a future employee, or as an executive flying in for a meeting next to the runway. The shorter social pieces were built for visual pull, sitting naturally alongside the rest of Clarion's Instagram feed. Every video did the job it was made for.